web experience

Ford Motor Company

Data Management Tool

The Downstream Data Utility is a new feature designed for Ford's internal Over-the-Air (OTA) updates management system. This feature enables engineers to edit or roll back software packages after deployment. Our goal was to design an intuitive interface that simplified complex rollback processes, supported batch operations, and provided clear visibility into system outcomes.

Role

Designer/Researcher

Team

1 Designer/Researcher, 1 Researcher, Dev team

Timeline

6+ Months

Ford Data Management Tool Interface
Data Management Tool challenge

The Challenge

Before this feature was introduced, engineers had no straightforward way to roll back software packages that had already been deployed to vehicles. This limitation created operational challenges:

  • Rollback actions required manual intervention and multiple system steps.
  • Engineers lacked visibility into which rollbacks succeeded or failed.
  • Managing multiple software packages at once was time-consuming and error prone.

We needed to design a tool that addressed these pain points while fitting seamlessly into Ford's existing OTA platform.

Research & Discovery

I began by conducting stakeholder interviews and collaborative brainstorming sessions with engineers, product owners, and fellow designers to understand: how rollback processes currently worked, what success and failure scenarios looked like, how we could make the data easily accessible for the engineers.

Simplify Rollback Workflows

Reduce the number of steps and enable batch rollbacks

Maintain Design Consistency

Use Ford's established internal design system to seamlessly blend with the rest of the site

Provide Clear Feedback

Show rollback success or failure with steps to fix errors

The new Downstream Data Utility feature significantly improved the rollback process for Ford's internal OTA engineers by:

  • Reducing rollback time through multi-package batch actions.
  • Increasing transparency with clear success/failure feedback.
  • Enhancing confidence in system reliability and data accuracy.

The feature became a critical tool within the OTA site, streamlining data management workflows and setting a new internal standard for usability in complex engineering systems.

Early design iteration of speed test
Early iteration of video screen
Modern speed test design
Immersive video design

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